Instagram now lets everyone share links in Stories

According to the company’s announcement’Instagram now lets everyone share links in Stories’, Instagram link stickers will now be available to all users on the social media platform. The feature, which allows people to include hyperlinks to their Instagram Stories as stickers, was previously limited to verified accounts and managers with large followers.

The social media platform began testing its link stickers feature in June of this year. Noting the demand from many users to access the feature, Instagram said that the stickers are now available to everyone, regardless of their number of followers.


The company said the feature is extremely useful for creators, businesses, and others in the community who can use Link stickers to share information and resources. However, Instagram said that accounts that violate the Community Guidelines and repeatedly share misinformation and hate speech will lose access to the feature.

Regarding the Link Stickers feature, Instagram said in June that it had no plans to bring the feature to the main Instagram feed or other parts of the app. According to The Verge, the company still maintains this stance.

Stickers have replaced the ‘swipe up’ feature on Instagram, which was previously used to direct followers to external web pages from the platform. However, the company discontinued the feature in August this year, which was available only to accounts with more than 10,000 followers.

Steps to add Link Stickers in Instagram stories:

  • Upload or capture content for your Instagram story
  • Select the Label tool in the navigation bar at the top of the screen
  • Tap on the ‘Link’ label and tap on the ‘Done’ option to add the link you want
  • Put the sticker on your Instagram story and tap on the sticker to see its colors.
  • Post the story with the desired link so your followers can see the information you shared

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