Amazon is Rebranding Twitch Prime to Prime Gaming

As part of an Amazon Prime subscription, the e-commerce giant offers users a wide range of benefits, which vary depending on their target market. This includes Fast Delivery, Prime Video, Prime Music, and more worldwide. Amazon, for those of you who don’t know, also owns the game streaming platform, Twitch, and gives Prime Gaming subscribers access to a host of premium features.

This premium service, called Twitch Prime, allows users to subscribe to a streaming device every month (it can be the same every time) and enjoy perks such as an ad-free viewing experience, in-game content and other discounts. Today, Rod “Slasher” Breslau, an industry insider, shared a tip on Twitter, indicating that the Twitch Prime brand is on the way.

So it looks like Twitch Prime will be called “Prime Gaming” in the future. It is said that the official announcement will be scheduled for Monday (i.e. today) at 11:00 a.m. Pacific Time (11:30 p.m. IST), in a few hours.

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How does this benefit live users and Prime subscribers? According to an email Twitch sent to partners, Amazon wants to “clarify” that Prime members are aware of the benefits Prime Gaming offers. The main benefits remain the same even after the rebranding, namely free channel subscription, ad-free viewing, and exclusive in-game items.

Amazon is Rebranding Twitch Prime to Prime Gaming

As for the new one, Amazon plans to provide Prime members with access to “complete sets of PC turntables” they can own and keep forever at no additional cost. The company will offer various indie games from time to time, as well as major studios.

The Amazon Prime subscription package will now include Prime Video, Prime Music, and Prime Gaming. It makes a lot of sense from a brand perspective. The ecommerce giant acquired Twitch in 2014 and introduced Twitch Prime in September 2016. It is available for free to Prime subscribers (not in India) and that remains the case for Prime Gaming as well.

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