Since the Indian government imposed a ban on the popular short video platform TikTok, we have seen many companies trying to capture the potential market with similar video products like Instagram Reels and YouTube Short. However, according to a recent list of brands, TikTok may soon return to India to claim its crown as the most popular short video platform.
Uncovered by insider Mukul Sharma (aka stufflistings), a recent trademark application from ByteDance, the parent company of TikTok, suggests the possible return of the platform in India. The trademark application is for a platform called TickTock and was recently filed by the Chinese giant on the CGPDTM (Controller General of Patents, Designs, and Trade Marks) platform of India.
Then, according to the brand’s application, it will be a service associated with “hosting multimedia entertainment content and hosting multimedia and interactive applications.” So, as you can imagine, it will be similar to its counterpart now banned in India. However, other than that, there is no real evidence of when it will be launched in the country.
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Now, it is noteworthy that the trademark application comes days after ByteDance sources told The Print that the Chinese company aims to restart operations in India and the United States. According to the report, the source cited new IT rules in India and the new rules established by the Biden administration in the West. To encourage authorities to “review the security of Chinese apps, rather than ban them entirely.”
However, it will be difficult for ByteDance to prove its security eligibility in India, given that it is a China-based company. So if they launch TikTok under a different name and still use Chinese servers to host online content, you may face the same treatment as before. Krafton faced backlash after it emerged that Battlegrounds Mobile India was sending Indian user data to Chinese servers, which they immediately fixed.
